✍️ Editor's note: This guide covers all aspects of Zillow's listing fees. Our advice is based on 100+ hours of collective research and analysis. We strive to provide objective advice that helps you reach your real estate goals and save money. Why trust us?
It’s free to list a home for sale on Zillow, whether you’re selling for sale by owner (FSBO) or with a real estate agent. But while Zillow doesn’t charge sellers any listing fees, not all of its services and features are free to use. Here are some key things you need to know about Zillow's various free and paid services in order to get the most value out of the platform.
FSBO sellers: You won’t pay any fees to upload your own FSBO listing on Zillow. But FSBO listings don’t appear in Zillow’s default search results, so your home won’t get nearly as much exposure as those listed by agents.
Selling with an agent: It’s better to list on Zillow through a real estate agent. Agents have the exclusive ability to post your listing on your local MLS, which automatically publishes to Zillow’s main feed (and hundreds of other real estate sites), giving your property maximum visibility.
Of course, realtors are pricey. Consider hiring a discount real estate brokerage to get most of the same benefits of a full-service agent for a fraction of the price.
Zillow Offers fees: If you want to sell your home to Zillow directly, bad news: Zillow recently closed down Zillow Offers, its iBuying business, and no longer purchases new homes. Learn more about what happened to Zillow Offers or find other iBuyers near you.
Zillow rental listing fees: Zillow now charges fees for rental property listings. Your first rental listing is free for 30 days. Each subsequent listing is either $4.99 or $9.99 per week, depending on your state.
Key things to know about Zillow listing fees
If you have a property you want to sell, you need to get it on Zillow. The company is the No. 1 online real estate platform in the United States. Zillow Group's websites — which include Zillow and Trulia — receive 201 million users per month. It’s just too big to ignore if you want to reach the most potential buyers and sell your house fast.
If you have an agent, your listing will appear on Zillow automatically. And if you’re selling for sale by owner (FSBO), it’s free to list on Zillow and you can upload photos yourself.
Even most of Zillow's other tools and resources, such as its Zestimator and housing market data, are free.
That said, Zillow has limitations. For one, you’ll only get the most out of it if you have an agent. Listings with agents are posted to Zillow’s default listing page. If you’re selling for sale by owner, your house gets posted to a much harder to find page, so you’ll likely attract fewer potential buyers.
And Zillow is only able to provide these “free” services because it sells your data to others. If you list on Zillow — especially as FSBO — expect to get a lot or phone calls from agents trying to convince you to hire them as your agent.
Finally, while Zillow listing fees are free if you’re selling a house, that’s not so if you’re listing a rental property. In that case, you will have to pay a fee for each listing after your first one.
Why you should trust us
Jamie Ayers has been writing about real estate professionally for nearly a decade. He has written and edited dozens of guides about discount real estate brokerages, agent matching services, and real estate technology.
To create this guide: Jamie drew on over 100 hours of collective research from Clever’s editorial team — including analysis of the service offerings and business models of various real estate technology companies.
Jamie also interviewed Clever’s in-house real estate experts who have expertise in listing homes on Zillow:
- Ben Mizes, real estate investor and Clever CEO
- Luke Babich, real estate investor and Clever COO
- Todd Stolte, real estate investor and licensed agent
- Justin Lindsey, licensed agent
We also drew heavily from the research of real estate tech analyst Mike DelPrete. If you’re interested in learning more about Zillow (and other real estate tech platforms), we particularly recommend the following reads:
- The 2021 Emerging Models in Real Estate Report
- The Real Estate Portal Strategy Handbook
- Zillow Exits iBuying — Five Key Takeaways
About Clever Real Estate
Clever is a free online platform with the goal of educating consumers about real estate and helping them save money when buying or selling a home. We strive to give 100% objective advice to help you make better real estate decisions.
Learn more about Clever’s editorial policy and how we make money.
If you have more questions about finding realtors (or Clever’s service), our licensed Concierge Team is standing by seven days a week, 7 a.m.-9 p.m. CST: 1-833-225-3837.
Zillow listing fees: For sale by owner (FSBO)
Zillow doesn't charge sellers to publish their own FSBO listings on its site. But FSBO listings are harder for buyers to find on Zillow. That’s because FSBO listings are hidden under a separate “Other listings” section, while agent listings are displayed by default.
Many buyers don’t realize Zillow features a separate part of its site for FSBO listings. Research has shown that a property listed by an agent gets over 500 views for every one view a FSBO property under “Other listings” receives.
So, if you’re selling FSBO on Zillow, you’ll almost certainly get fewer potential buyers looking at your listing than if you have an agent.
❓ Why does Zillow hide FSBO listings?
Zillow began hiding FSBO listings in January 2021 to comply with a controversial National Association of Realtors (NAR) policy that prohibits MLS listings from being mixed in with non-MLS listings.
That meant that for Zillow to repost listings from local MLSs — the property listing platforms used by most real estate agents — it had to keep those listings separate from non-MLS listings.
The change is currently the subject of an ongoing antitrust lawsuit. We will update this page if, and when, the situation changes.
If you’re only considering FSBO to save money on realtor fees, you’re probably better off getting a real estate agent. Research shows that FSBO homes sit on the market longer — and sell for an average of 6% less than homes sold with a realtor. That’s about the same as what you’d pay in realtor fees for a traditional real estate transaction.
The good news is that you can get the benefits of working with a full-service agent without the high commission fee.
Clever negotiates discounted commission rates with top-rated, local agents from major brands or regional brokerages (Keller Williams, RE/MAX, Coldwell Banker, etc.) These agents have agreed to work for a flat fee of $3,000 — or 1% if your home sells for more than $350,000.
Importantly, Clever ONLY partners with full-service agents. In other words, you get all of the same services you would expect from a traditional realtor — pricing strategy, professional photography, showings, negotiation support, help with closing, your listing on the MLS, Zillow, and hundreds of other real estate sites, and more — all at a fraction of the typical cost.
How does Zillow make money?
While it’s free to list on Zillow, this isn’t because Zillow is feeling generous or doesn’t care about money. Just like many other “free” online services — Google, Facebook, etc. — the reality is that YOU and your data are the product Zillow's selling!
Zillow primarily makes money by charging real estate agents money to connect them with home buyers and sellers who aren't currently working with a realtor.
Importantly, when you list FSBO on Zillow, you can expect two things to happen:
- You’ll get phone calls from local Zillow-affiliated listing agents trying to convince you to ditch FSBO and sign with them instead.
- On your listing, Zillow will advertise local buyer’s agents who are part of its Premier Network and direct interested buyers to them, not you.
But it’s not just Zillow you have to worry about. Third-party lead generation companies pass along your information to local real estate agents as well. When you put your home on Zillow as FSBO, rest assured, you will get plenty of calls — only they’ll be from realtors, not interested buyers.
The point is that Zillow knows that FSBO sales rarely work out — data shows that 70% of FSBO sellers end up hiring an agent eventually.
In other words, the truth is that Zillow isn’t offering a free service — rather, when you enter your information, you’re simply turning yourself into a lead they (or a third-party) can turn around and sell to the highest bidder.
» MORE: How Does Zillow Make Money?
Pros and cons of listing a home on Zillow for sale by owner
💸 No costs or fees — listing FSBO on Zillow is free for sellers.
🔍 Less visibility for listings that don’t have an agent.
⚡ Your listing is automatically syndicated to Trulia.com, the second most popular real estate site in the U.S.
📊 You’re competing with thousands of other local listings, most created by experienced agents, which gives them an upper hand.
📱 Without an agent screening inquiries on your behalf, expect to field a ton of calls and emails from casual or unqualified parties.
💰 If a buyer finds your house through Zillow, they'll probably be using a realtor, so you’ll likely still have to pay the buyer's agent commission.
🗨 You’ll get inundated with phone calls from agents trying to convince you to ditch the FSBO route and go with them instead.
How to list on Zillow for sale by owner
If you do decide to move forward, here’s how to publish your FSBO listing for free on Zillow:
Create a Zillow profile and/or log in.
Find your home by looking up your address on Zillow — yes, chances are it’s already in the company's database.
In the “Public” view, click “More” → “List For Sale By Owner.” If you haven’t already claimed this property as your own, you’ll be prompted to do so before continuing.
On the FSBO Listing page, set a list price, upload photos, write a listing description, edit home facts, and add your contact information.
Once everything is ready, click “Post For Sale By Owner” and submit your listing for Zillow’s review.
Before publishing your listing, Zillow will verify the information you provided — and that you actually own the property. This can take up to 72 hours.
6 tips for listing your home FSBO on Zillow
Should I list my house FSBO on Zillow?
We usually don’t recommend selling FSBO, but if you’re committed to doing it, you should absolutely list your house on Zillow. Doing so doesn't cost you anything, so it’s a free and obvious opportunity to reach potential buyers in your area. Just remember that your FSBO listing isn’t going to get the same amount of exposure on Zillow than it would if you had an agent.
Zillow’s parent company, Zillow Group, owns a number of other popular real estate websites, including Trulia.com. Together, Zillow and Trulia represent an approximate 36% share of the entire online real estate market.
Of course, just because millions of people visit these two websites every month, that doesn’t mean millions of people are going to see your listing.
Here are a few key things to keep in mind about listing on Zillow for sale by owner:
- Only about 18% of Zillow’s traffic represents users who intend to buy a house.
- Your audience will be limited to buyers in your local market who are interested in your specific price range and are looking specifically for FSBO properties.
- You’ll be competing with thousands of other Zillow listings for these buyers’ attention — and many of these sellers will be working with professional real estate agents who are leveraging other marketing channels (MLS, social media, brokerage websites, local newspapers, etc.) to give their clients the upper hand.
Listing on Zillow should be part of any home seller's marketing strategy. However, it certainly shouldn’t be the only thing you do.
The best realtors will not only list your home on hundreds of real estate websites — Zillow included — they’ll also run digital and print ad campaigns, send out flyers, tap into their local professional networks, and more.
Unlike you, they have the resources and expertise necessary to find highly qualified, motivated buyers quickly and negotiate the best deal possible on your behalf.
Is it free to list with an agent on Zillow?
Yes, listing your house on Zillow with an agent is free. So long as your agent posts your listing on the local MLS — which is a listing platform only agents and brokers can access — your property will automatically get reposted to Zillow and other major listing sites for free.
Listing with an agent is the best way to post on Zillow because MLS listings are automatically reposted to Zillow’s default listing section. Listings that aren’t posted through the MLS get put on a smaller, harder to find listing section on Zillow. Properties listed with an agent on Zillow get 500% more visitors than properties that don’t have an agent.
Zillow is free — but your agent isn’t
Of course, when you list with an agent — regardless of whether or not you use Zillow — you will need to pay the realtors’ commission. Current realtor commission is 5.49%, with half going to your listing agent and the other half going to the buyer’s agent.
But here's some good news: You can lower the commission you pay without sacrificing service by using a discount broker. A discount broker offers the same or similar level of service that a traditional realtor offers, but at a fraction of the cost.
Clever, for example, has pre-negotiated discounted listing fees with its partner agents, all of whom offer full service and will know exactly what features to highlight in your listing that buyers want.
So you can get an agent and get a listing on Zillow that buyers will love, and still save money.
Pros and cons of listing a home on Zillow with an agent
🌟 More visibility for agent-listed homes on Zillow than FSBO homes.
💰 You’ll have to pay real estate agent commission.
🎯 Your listing automatically posts to Zillow via the MLS, so it’s less work for you.
✅ An agent can ensure your listing better appeals to what buyers are looking for.
🛠 Less DIY work — like photographs, staging, negotiations — for yourself.
How to list on Zillow with an agent
Listing on Zillow with an agent is super easy because all of the work is done for you. Once your agent adds your listing to your local MLS — a listing service that only agents and brokers can access — it automatically gets reposted to Zillow (plus hundreds of other real estate sites).
In other words, your agent will handle getting your listing on Zillow. You don’t have to do a thing.
Plus, agents are experts at managing aspects of your listing that can be a struggle for sellers who don’t have agents. For example, your agent can:
- Get photographs that highlight your property’s most appealing aspects
- Write a property description that shows off your home’s most in-demand features
- Communicate with prospective buyers so they can determine which buyers are serious and which aren’t
All of this expertise matters when it comes to creating a great Zillow listing. It can often be the difference between your house getting few interested buyers to getting a ton of them.
🚨 Do I need to use a Zillow recommended agent?
Zillow has an agent matching service where it will recommend an agent for you. However, we don't recommend using it. Every agent with MLS access will get your listing on Zillow — regardless of whether they've been referred to you by Zillow or somebody else.
Plus, Zillow's agent matching service isn't nearly as good as many of its competitors. It has little quality control over agents — so you might get matched with a bad agent — and it doesn't offer any discounts. The best agent matching services combine top-rated local agents, excellent customer service, and discounted rates.
» MORE: Compare the top agent matching services for 2022
Should I list my house with an agent on Zillow?
Absolutely. Listing your house on Zillow with an agent is arguably the best way to take advantage of Zillow’s massive audience. By listing with an agent, a lot more potential buyers on Zillow will see your listing.
Sellers who list on Zillow with an agent get their properties posted to Zillow’s main listing section. Sellers who don’t have an agent are relegated to a separate, harder-to-find list.
Plus listing on Zillow with an agent is easier. If you're listing with an agent your home will almost certainly end up on Zillow automatically, so you won’t have to worry about posting it yourself. Your agent will do all the hard work for you, like arranging for photos, producing video tours, and writing property descriptions that help listings stand out.
How much are Zillow Offers fees?
On Nov. 2, 2021, Zillow announced it permanently shut down Zillow Offers, its iBuyer service where you could sell your house directly to Zillow. When it was active, Zillow Offers’ fees were usually in the range of 9–22%.
While iBuyers are notorious for their high fees, Zillow Offers’ were especially high. They were also way higher than traditional real estate agents’ commission, which is usually around 5–6%.
That meant that Zillow Offers was rarely a good deal for sellers — except those who needed to sell quickly no matter the cost. Plenty of other iBuyers still exist — but beware that while they're fast and convenient, they usually come with high fees and low offers.
If you’re looking to save money on your real estate transaction and still get a higher sale price, you’re better off ditching the iBuyer and working with a discount agent instead.
Clever, for example, pre-negotiates discounted rates with all of its partner agents, so you get all the advantages of a full-service agent — including a Zillow listing — but at a fraction of what you’d pay elsewhere.
Alternatives to Zillow Offers
Zillow Offers is no more, but lots of other iBuyers still operate. Keep in mind that iBuyers offer speed and convenience, but they typically have high fees and make lower offers than traditional buyers.
If you’re comfortable with sacrificing savings for the sake of convenience, here are some top iBuyers to consider:
Closing Date Window
4.3 | 2346 reviews
Opendoor is the best option for most home sellers who want to use an iBuyer because the service fee is capped at 5%, closing times are flexible, and the company is active in 45 markets across the country.
Request a free, no-obligation offer from Opendoor now!
- 5% service fee is lower than competitors
- Additional in-house services, including Opendoor Home Loans & OD Title
- Highly rated in customers' online reviews
- Offer prices may vary by market
- Limited ability to negotiate
- Buyers may find Opendoor's repairs insufficient
Opendoor is currently purchasing homes in 45 locations, including:
- AZ: Phoenix, Tucson
- CA: Los Angeles, Riverside, Sacramento, San Diego
- TX: Austin, Dallas-Fort Worth, Houston, San Antonio
- UT: Salt Lake City
As of November 11,2021, Opendoor's weighted average is 4.3 based on 2346 reviews.
- Website: www.opendoor.com
- Phone: 1-888-352-7075
- Email: firstname.lastname@example.org
Closing Date Window
3.9 | 271 reviews
Offerpad promises the certainty of a cash offer and a fast closing on a date you choose. However, the company charges a 1% cancellation fee and generally makes less competitive offers than Opendoor.
- Generous closing window compared to competitors
- Late checkout option gives sellers up to 3 days to move out after closing
- Access additional services, such as free local moves within 50 miles
- You'll have to sign a binding contract before knowing the final offer price
- You might face a 1% cancellation fee
- Offerpad reserves the right to back out at any time
Offerpad is currently purchasing homes in 22 locations, including:
- AZ: Phoenix, Tucson
- AL: Birmingham
- FL: Jacksonville, Orlando, Tampa
- NC: Charlotte (+ neighboring parts of SC), Raleigh
- TX: Austin, Dallas-Fort Worth, Houston, San Antonio
As of November 16, 2021, Offerpad's average customer rating is 3.9 based on 271 reviews.
- Website: www.offerpad.com
- Phone: 844-388-4539
- Email (Sellers): email@example.com
- Email (Buyers): firstname.lastname@example.org
Closing Date Window
4 | 4 reviews
Compared to its competitors, RedfinNow handles a relatively small volume of iBuyer sales and has high service fees (up to 13%). However, RedfinNow shines in several niches, thanks to its willingness to accept older homes and its availability in a wide range of California cities.
- Expanded presence in cities across California, including several not served by other iBuyers
- Large and trusted corporate brand
- Older homes (built after 1930) are eligible in select cities
- Relatively expensive services fees (up to 13% of the offer price)
- Relatively limited flexibility on closing window, compared to competitors
RedfinNow is currently purchasing homes in 31 locations, including
- AZ: Phoenix
- CA: Inland Empire, Los Angeles, Orange County, Palm Springs, Sacramento, San Diego, San Francisco
- CO: Denver
- TX: Austin, Dallas, Houston, San Antonio
- WA: Seattle
As of November 16, 2021, RedfinNow has an average rating of 4 across 4.
- Website: https://www.redfin.com/now
- Phone: 951-229-0511
- Email: email@example.com
Closing Date Window
4.6/5 (97 reviews)
Orchard is a home trade-in service that allows you to purchase a new home by getting access to your current home's equity. You can then list your old home on the market with an Orchard listing agent.
If you need to move quickly, but still want to get top dollar for your home, Orchard is worth considering. However, Orchard only accepts newer homes compared to its competitors.
- You'll have a generous 7-day window to consider Orchard's offer
- Use Orchard's Offer Boost program to make a cash offer on a new home
- If your home doesn't sell in 120 days, you can accept Orchard's guaranteed cash offer
- Homes must be relatively new, compared to competitors (built after 1972 vs. 1930-1960)
- Orchard's cash offers will likely be much lower than what you'd be able to sell for on the open market
Orchard is currently operating in nine locations.
- CO: Colorado Springs, Denver
- GA: Atlanta
- NC: Charlotte, Raleigh-Durham
- TX: Austin, Dallas-Fort Worth, Houston, San Antonio
As of February 15, 2021, Orchard's average customer rating is 4.6/5 based on 97 reviews.
- Website: https://orchard.com/
- Phone: 844-819-1373
- Email: firstname.lastname@example.org
Does Zillow charge for rental listings?
💰 Rental fee (per listing per week)
Alaska, Arkansas, Iowa, Kansas, Mississippi, Montana, North Dakota, Nebraska, South Dakota, and West Virginia
$4.99 (first listing is free)
All other states
$9.99 (first listing is free)
Yes, as of January 2021, Zillow charges a rental listing fee of $9.99 per property per week in most states. In Alaska, Arkansas, Iowa, Kansas, Mississippi, Montana, North Dakota, Nebraska, South Dakota, and West Virginia the fee is $4.99 per property per week.
However, your first listing is still free for the first 30 days or until you deactivate. If you choose to renew it after 30 days, you'll have to pay the above rates.
How to list a rental property on Zillow
FAQs about listing a home on Zillow
Zillow Group. "Facts and Figures." Accessed December 08, 2021.
REX. "REX v. Zillow and the National Association of Realtors." Page(s) 2. Accessed December 08, 2021. Updated April 15, 2021.
Collateral Analytics. "Saving Real Estate Commissions at Any Price." Accessed December 08, 2021. Updated August 16, 2017.
Vulcan 7. "Expired & FSBO Leads." Accessed December 08, 2021.
iProperty Management. "Zillow Statistics." Accessed December 08, 2021.